Redesigning Swedbank’s corporate app homepage – turning user needs into improved workflows, customer value and business impact through user-centered design
Redesigning Swedbank’s corporate app homepage – turning user needs into improved workflows, customer value and business impact through user-centered design
Redesigning Swedbank’s corporate app homepage – turning user needs into improved workflows, customer value and business impact through user-centered design
Overview: During my UX design internship at Swedbank, I worked on an individual case exploring how the homepage of the corporate app could be redesigned to improve user experience, support workflows, and maximize customer value. I followed the Double Diamond design process throughout the project.
The final deliverable was to present my design process, explained my design decisions, and showcased the redesigned corporate app focusing on the user interface and key features to the design team at Swedbank.
Focus: User Experience · Double Diamond · Desk research · User-Research · Competitive analysis · Interviews · Problem statement · Personas · Sketches · Wireframes · User Flows · Prototyping · AI in Design · UI Design · User Testing · Iterations · Redesign · Mobile Apps
Overview: During my UX design internship at Swedbank, I worked on an individual case exploring how the homepage of the corporate app could be redesigned to improve user experience, support workflows, and maximize customer value. I followed the Double Diamond design process throughout the project.
The final deliverable was to present my design process, explained my design decisions, and showcased the redesigned corporate app focusing on the user interface and key features to the design team at Swedbank.
Focus: User Experience · Double Diamond · Desk research · User-Research · Competitive analysis · Interviews · Problem statement · Personas · Sketches · Wireframes · User Flows · Prototyping · AI in Design · UI Design · User Testing · Iterations · Redesign · Mobile Apps
Overview: During my UX design internship at Swedbank, I worked on an individual case exploring how the homepage of the corporate app could be redesigned to improve user experience, support workflows, and maximize customer value. I followed the Double Diamond design process throughout the project.
The final deliverable was to present my design process, explained my design decisions, and showcased the redesigned corporate app focusing on the user interface and key features to the design team at Swedbank.
Focus: User Experience · Double Diamond · Desk research · User-Research · Competitive analysis · Interviews · Problem statement · Personas · Sketches · Wireframes · User Flows · Prototyping · AI in Design · UI Design · User Testing · Iterations · Redesign · Mobile Apps
Role: UX/UI Designer
My contributions:
UX/UI Design
Research
Analyzing customer feedback
Conducted interviews
Usability Testing
Prototyping
Synthesized findings
Role: UX/UI Designer
My contributions:
UX/UI Design
Research
Analyzing customer feedback
Conducted interviews
Usability Testing
Prototyping
Synthesized findings
Role: UX/UI Designer
My contributions:
UX/UI Design
Research
Analyzing customer feedback
Conducted interviews
Usability Testing
Prototyping
Synthesized findings
Tools: Figma, Miro, Pen & Paper
Timeline:
Jan 2026-April 2026
Tools: Figma, Miro, Pen & Paper
Timeline:
Jan 2026-April 2026
Tools: Figma, Miro, Pen & Paper
Timeline:
Jan 2026-April 2026
Challanges
Challanges
Challanges
Case:
Explore how the homepage of Swedbank’s corporate app can be designed to maximize customer value using the Double Diamond design process.
Scope:
Base the work on the corporate homepage.
There is no need to consider product area pages.
Final delivery:
The final deliverable was to present my design process, explained my design decisions, and showcased the redesigned corporate app focusing on the user interface and key features to the design team at Swedbank.
Case:
Explore how the homepage of Swedbank’s corporate app can be designed to maximize customer value using the Double Diamond design process.
Scope:
Base the work on the corporate homepage.
There is no need to consider product area pages.
Final delivery:
The final deliverable was to present my design process, explained my design decisions, and showcased the redesigned corporate app focusing on the user interface and key features to the design team at Swedbank.
Case:
Explore how the homepage of Swedbank’s corporate app can be designed to maximize customer value using the Double Diamond design process.
Scope:
Base the work on the corporate homepage.
There is no need to consider product area pages.
Final delivery:
The final deliverable was to present my design process, explained my design decisions, and showcased the redesigned corporate app focusing on the user interface and key features to the design team at Swedbank.
Design process - Double Diamond
Design process - Double Diamond
I followed the Double Diamond design process, starting with user research to understand user needs and pain points, defining the problem, and then moving into ideation, prototyping, and user testing to validate and iterate on the solution.
I followed the Double Diamond design process, starting with user research to understand user needs and pain points, defining the problem, and then moving into ideation, prototyping, and user testing to validate and iterate on the solution.
Design process - Double Diamond
I followed the Double Diamond design process, starting with user research to understand user needs and pain points, defining the problem, and then moving into ideation, prototyping, and user testing to validate and iterate on the solution.
Phase 1: Research
Phase 1: Research
I framed the research around a set of key questions:
What needs do corporate customers have?
What are their workflows and ways of working?
What challenges and pain points do they experience?
What do customers want to use the corporate app for
Which features and functionality should be available in the app?
I framed the research around a set of key questions:
What needs do corporate customers have?
What are their workflows and ways of working?
What challenges and pain points do they experience?
What do customers want to use the corporate app for
Which features and functionality should be available in the app?
I framed the research around a set of key questions:
What needs do corporate customers have?
What are their workflows and ways of working?
What challenges and pain points do they experience?
What do customers want to use the corporate app for
Which features and functionality should be available in the app?
To answer these questions, I:
Conducted desk research, including testing current solutions such as the corporate app and private app.
Analyzed customer feedback.
Reviewed mid-corporate research.
Conducted interviews to better understand user needs and pain points, speaking with stakeholders from both the corporate and private app perspectives, as well as customer support representatives.
Conducted a competitive analysis to explore how other banks have solved similar problems and identify best practices.
To answer these questions, I:
Conducted desk research, including testing current solutions such as the corporate app and private app.
Analyzed customer feedback.
Reviewed mid-corporate research.
Conducted interviews to better understand user needs and pain points, speaking with stakeholders from both the corporate and private app perspectives, as well as customer support representatives.
Conducted a competitive analysis to explore how other banks have solved similar problems and identify best practices.
To answer these questions, I:
Conducted desk research, including testing current solutions such as the corporate app and private app.
Analyzed customer feedback.
Reviewed mid-corporate research.
Conducted interviews to better understand user needs and pain points, speaking with stakeholders from both the corporate and private app perspectives, as well as customer support representatives.
Conducted a competitive analysis to explore how other banks have solved similar problems and identify best practices.
Research summary of corporate customers
Research summary of corporate customers
Research summary
Needs:
Needs:
Needs:
Pains:
Pains:
Pains:
Key insights:
Key insights:
Phase 2: Define
Phase 2: Define
Phase 2: Define
Target group:
Small businesses, who needs are similar to those of private users.
Target group:
Small businesses, who needs are similar to those of private users.
Target group:
Small businesses, who needs are similar to those of private users.
Problem statement:
Corporate customers do not get a sufficiently clear overview of their finances in the corporate banking app. Several key services are missing, reducing efficiency and limiting the app’s usefulness in on-the-go scenarios. As a result, users often need to rely on desktop solutions and are unable to complete tasks efficiently on their mobile devices. Additionally, the app is not sufficiently tailored to the needs of business users.
Problem statement:
Corporate customers do not get a sufficiently clear overview of their finances in the corporate banking app. Several key services are missing, reducing efficiency and limiting the app’s usefulness in on-the-go scenarios. As a result, users often need to rely on desktop solutions and are unable to complete tasks efficiently on their mobile devices. Additionally, the app is not sufficiently tailored to the needs of business users.
Problem statement:
Corporate customers do not get a sufficiently clear overview of their finances in the corporate banking app. Several key services are missing, reducing efficiency and limiting the app’s usefulness in on-the-go scenarios. As a result, users often need to rely on desktop solutions and are unable to complete tasks efficiently on their mobile devices. Additionally, the app is not sufficiently tailored to the needs of business users.
Phase 3: Prototype
Phase 3: Prototype
Phase 3: Prototype
Sketched multiple solutions and wireframe flows
Explored AI tools to support ideation for features and UI
Leveraged the app’s design library and guidelines
Developed a clickable prototype in Figma
Sketched multiple solutions and wireframe flows
Explored AI tools to support ideation for features and UI
Leveraged the app’s design library and guidelines
Developed a clickable prototype in Figma
Sketched multiple solutions and wireframe flows
Explored AI tools to support ideation for features and UI
Leveraged the app’s design library and guidelines
Developed a clickable prototype in Figma
Phase 4: Test
Phase 4: Test
Phase 4: Test
Created a test guide and a script.
Conducted moderated, in-person usability tests with five participants (including one pilot test).
Applied the think-aloud method to capture user behavior and reasoning.
Recorded sessions (screen and audio) and synthesized findings into an insights list with actionable improvements.
Participants:
UX designers, business analysts, and developers
Created a test guide and a script.
Conducted moderated, in-person usability tests with five participants (including one pilot test).
Applied the think-aloud method to capture user behavior and reasoning.
Recorded sessions (screen and audio) and synthesized findings into an insights list with actionable improvements.
Participants:
UX designers, business analysts, and developers
Created a test guide and a script.
Conducted moderated, in-person usability tests with five participants (including one pilot test).
Applied the think-aloud method to capture user behavior and reasoning.
Recorded sessions (screen and audio) and synthesized findings into an insights list with actionable improvements.
Participants:
UX designers, business analysts, and developers
Post-Test Questions:
What was your first impression of the homepage?
Did you find it easy to get an overview of the company’s finances?
How did you experience navigating the interface?
Post-Test Questions:
What was your first impression of the homepage?
Did you find it easy to get an overview of the company’s finances?
How did you experience navigating the interface?
Post-Test Questions:
What was your first impression of the homepage?
Did you find it easy to get an overview of the company’s finances?
How did you experience navigating the interface?
User Feedback
User Feedback
User Feedback
Presentation of persona - Victor
Presentation of persona - Victor
Victor owns and runs a small business, Victor’s Painting AB, and manages all aspects of the company’s finances himself. Although he is a business customer, his needs are similar to those of a private user.
Victor’s needs for Daily Banking Tasks:
Carry out daily banking tasks quickly and easily.
Check balances, make payments, and manage transactions.
Feel confident that payments are completed on time and to the correct recipient.
Be able to check status and take action while on the go.
Maintain a clear overview and control of the financial situation - past, present, and future.
Victor owns and runs a small business, Victor’s Painting AB, and manages all aspects of the company’s finances himself. Although he is a business customer, his needs are similar to those of a private user.
Victor owns and runs a small business, Victor’s Painting AB, and manages all aspects of the company’s finances himself. Although he is a business customer, his needs are similar to those of a private user.
Victor’s needs for Daily Banking Tasks:
Carry out daily banking tasks quickly and easily
Check balances, make payments, and manage transactions
Feel confident that payments are completed on time and to the correct recipient
Be able to check status and take action while on the go.
Maintain a clear overview and control of the financial situation - past, present, and future.
Victor’s needs for Daily Banking Tasks:
Carry out daily banking tasks quickly and easily.
Check balances, make payments, and manage transactions.
Feel confident that payments are completed on time and to the correct recipient.
Be able to check status and take action while on the go.
Maintain a clear overview and control of the financial situation - past, present, and future.
Solutions
Solutions
Solutions
This is the result of my solution:
High recognition for Victor when logging into the app, as it is consistent with the web experience.
As he is also a private customer at Swedbank, this familiarity carries over to the app, which he perceives as clear and trustworthy.
Victor can customize the homepage based on his needs.
The updated homepage creates a more personalized experience by giving.
Victor control over his upcoming activities and enabling efficient workflows, helping him perform better in his daily work and grow his business.
An improved user experience leads to increased business value, creating value not only for Victor but also for the bank.
This is the result of my solution:
High recognition for Victor when logging into the app, as it is consistent with the web experience.
As he is also a private customer at Swedbank, this familiarity carries over to the app, which he perceives as clear and trustworthy.
Victor can customize the homepage based on his needs.
The updated homepage creates a more personalized experience by giving.
Victor control over his upcoming activities and enabling efficient workflows, helping him perform better in his daily work and grow his business.
An improved user experience leads to increased business value, creating value not only for Victor but also for the bank.
This is the result of my solution:
High recognition for Victor when logging into the app, as it is consistent with the web experience.
As he is also a private customer at Swedbank, this familiarity carries over to the app, which he perceives as clear and trustworthy.
Victor can customize the homepage based on his needs.
The updated homepage creates a more personalized experience by giving.
Victor control over his upcoming activities and enabling efficient workflows, helping him perform better in his daily work and grow his business.
An improved user experience leads to increased business value, creating value not only for Victor but also for the bank.
Final takeaways
If I had more time, I would…
What would I have done differently?
I have not tested the app with business users, so this needs to be taken into account when evaluating the results. To ensure the outcome is accurate, I would have liked to test it with end users.
What would I have liked to do more of?
I think it would have been interesting to also design solutions for medium-sized and large companies with group accounts, which introduce additional levels of complexity, especially within the limited space of a mobile app. However, given the limited timeframe and the assumption that private users and small businesses are the primary users of the business app, I chose to design for smaller companies. That said, larger companies could also benefit from improved overview and simplified workflows.
What I learned…
Applied theory in practice
Gained practical experience of how projects are run in a large organization undergoing change
Developed insights into making complex processes efficient
Gained hands-on experience of how UX designers collaborate in cross-functional teams
Developed an understanding of how AI supports the design process
Key insights and takeaways from my UX design internship
Final takeaways
Final takeaways
If I had more time, I would…
What would I have done differently?
I have not tested the app with business users, so this needs to be taken into account when evaluating the results. To ensure the outcome is accurate, I would have liked to test it with end users.
What would I have liked to do more of?
I think it would have been interesting to also design solutions for medium-sized and large companies with group accounts, which introduce additional levels of complexity, especially within the limited space of a mobile app. However, given the limited timeframe and the assumption that private users and small businesses are the primary users of the business app, I chose to design for smaller companies. That said, larger companies could also benefit from improved overview and simplified workflows.
If I had more time, I would…
What would I have done differently?
I have not tested the app with business users, so this needs to be taken into account when evaluating the results. To ensure the outcome is accurate, I would have liked to test it with end users.
What would I have liked to do more of?
I think it would have been interesting to also design solutions for medium-sized and large companies with group accounts, which introduce additional levels of complexity, especially within the limited space of a mobile app. However, given the limited timeframe and the assumption that private users and small businesses are the primary users of the business app, I chose to design for smaller companies. That said, larger companies could also benefit from improved overview and simplified workflows.
What I learned…
Applied theory in practice
Gained practical experience of how projects are run in a large organization undergoing change
Developed insights into making complex processes efficient
Gained hands-on experience of how UX designers collaborate in cross-functional teams
Developed an understanding of how AI supports the design process
What I learned…
Applied theory in practice
Gained practical experience of how projects are run in a large organization undergoing change
Developed insights into making complex processes efficient
Gained hands-on experience of how UX designers collaborate in cross-functional teams
Developed an understanding of how AI supports the design process
Key insights and takeaways from my UX design internship